The Century Of The Self

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{{Infobox Film| name = The Century of the Self| image = Century of the self.jpg| caption = The Century of the Self, DVD Cover| director = Adam Curtis
Lucy Kelsall
Stephen Lambert| writer = [Adam Curtis
[Jerry Rubin
Tony Blair
Bill Clinton
Robert Reich
Wilhelm Reich
Adam Curtis
[What a Wonderful World]| released = 2002| awards = Best Documentary Series, [Broadcast Awards
Historical Film Of The Year, Longman-History Today Awards
Nominated, Best Documentary Series, Royal Television Society
Nominated, Best Documentary, Indie Awards
Nominated, Best Documentary Series, Grierson Documentary Awards| budget = [Great British PoundUnknown| preceded_by =| followed_by =| amg_id = 318958| imdb_id = 0432232-->

The Century of the Self is an acclaimed documentary by filmmaker Adam Curtis released in 2002.

Overview "This series is about how those in power have used Freud's theories to try and control the dangerous crowd in an age of mass democracy." - Adam Curtis

Sigmund Freud, the founder of psychoanalysis, changed the perception of the human mind and its workings profoundly. His influence on the 20th century is widely regarded as massive. The documentary describes the impact of Freud's theories on the perception of the human mind, and the ways public relations agencies and politicians have used this during the last 100 years for their "engineering of consent".

Among the main characters are Freud himself and his nephew Edward Bernays, who was the first to use psychological techniques in advertising. He is often seen as the "father of the public relations industry". Freud's daughter Anna Freud, a pioneer of child psychology, is mentioned in the second part, as well as Wilhelm Reich, one of the main opponents of Freud's theories.

Along these general themes, The Century of the Self asks deeper questions about the roots and methods of modern consumerism, representative democracy and its implications. It also questions the modern way we see ourselves, the attitude to fashion and superficiality.

The business and, increasingly, the political world uses PR to read and fulfill our desires, to make their products or speeches as pleasing as possible to us. Curtis raises the question of the intentions and roots of this fact. Where once the political process was about engaging people's rational, conscious minds, as well as facilitating their needs as a society, the documentary shows how by employing the tactics of psychoanalysis, politicians appeal to irrational, primitive impulses that have little apparent bearing on issues outside of the narrow self-interest of a consumer population. He cites a Wall Street banker as saying "We must shift America from a needs- to a desires-culture. People must be trained to desire, to want new things, even before the old have been entirely consumed. Man's Motivation must overshadow his needs."

In Episode 4 the main characters are Philip Gould and Matthew Freud, the great grandson of Sigmund, a PR consultant. They were part of the efforts during the nineties to bring the Democratic Party (United States) in the US and New Labour in the United Kingdom back into power. Adam Curtis explores the psychological methods they now massively introduced into politics. He also argues that the eventual outcome strongly resembles Edward Bernays vision for the "Democracity" during the 1939 New York World's Fair.

To quote the BBC site:

To many in both politics and business, the triumph of the self is the ultimate expression of democracy, where power has finally moved to the people. Certainly the people may feel they are in charge, but are they really? The Century of the Self tells the untold and sometimes controversial story of the growth of the mass-consumer society in Britain and the United States. How was the all-consuming self created, by whom, and in whose interests?

Awards

Best Documentary Series, Broadcast Awards
Historical Film Of The Year, Longman-History Today Awards

Nominated for:

Best Documentary Series, Royal Television Society
Best Documentary, Indie Awards
Best Documentary Series, Grierson Documentary Awards
Best Documentary, William Coupan Memorial Award

Werner Erhard Werner Erhard appeared in the 2002 documentary. He appears in episode part 3 of 4. This segment of the video discusses the Erhard Seminars Training in great detail, and includes interviews with New York Times columnist Jesse Kornbluth, as well as Erhard Seminars Training John Denver, and Jerry Rubin.

Episodes 1. Happiness Machines Happiness Machines
2. The Engineering of Consent The Engineering of Consent
3. There is a Policeman Inside All Our Heads: He Must Be Destroyed There is a Policeman Inside All Our Heads: He Must Be Destroyed
4. Eight People Sipping Wine in Kettering Eight People Sipping Wine in Kettering

Music

Raymond Scott: "Portofino 2" (From Manhattan Research Inc.)
Johannes Brahms: Symphony No. 3 (Brahms), beginning of the third movement (poco allegretto)
Louis Armstrong: What a Wonderful World
Arvo Pärt: 'Für Alina'